Automobile Marketing and Service

Duration: 3 years

Credits: 150 credits

Training goals:

Major courses: Vehicle Culture, Investigation and Analysis on Vehicle Marketing, Vehicle Maintenance, Vehicle Assembly Disassembly and Repair, Engine Construction and Disassembly, Overhaul of Electrical and Electronic Systems, Overhaul of Power Supply and Startup System, Vehicle Chassis Disassembly and Adjustment, Vehicle Sales and Service, New Media Marketing, New Automobile Technology, Vehicle Marketing Planning, Vehicle Parts Management and Sales, Vehicle Maintenance Reception, Vehicle Insurance Marketing, Vehicle Finance, Used Automobile Identification and Evaluation, Vehicle Survey and Damage Assessment, etc.

School-enterprise cooperation:

The major specializes in improving the development ability of the professional service industry for vocational schools supported by the state central finance. It is a national modern apprenticeship pilot specialty, Guangxi "double high-level plan" construction specialty, autonomous region-level characteristic specialty, and has more than 10 cooperative enterprises and external training bases, including Dongfeng Liuzhou Motor Co., Ltd., SAIC GM Wuling Automobile Co., Ltd., Jiangsu Kangzhong Auto Parts Co., Ltd., Liuzhou Hualiu Automobile Sales Co., Ltd., and Guangxi Fengchi Used Motor Vehicle Trading Market Co., Ltd. Besides, it has cooperated with Dongfeng Liuzhou Motor to build "Dongfeng Liuzhou Motor-Liuzhou Vocational & Technical College Commercial Vehicle Production-Teaching Integration Practical Training Base" and "Dongfeng Liuzhou Motor Commercial Vehicle Marketing Service Order Class" in the school to cultivate talent in commercial vehicle sales service. It has also co-built "Kangzhong Auto Parts Order Class" with Jiangsu Kangzhong Auto Parts to cultivate post-market service talent.

Employment orientation:

Vehicle sales consultant, service advisor, new media marketing specialist, accessory administrator, financial specialist, insurance survey and claim settlement personnel, used car appraiser assistant, etc.