E-commerce

Duration: 3 years

Credit:

It requires a total of 150 credits, including 135 credits of compulsory courses and no less than 15 credits of elective courses.

Training goals:

Based on the modern service industry, positioned in the e-commerce technology field, and with Liuzhou's local characteristic industry — the river snail rice noodle industry as the carrier, the students are cultivated to have both ability and political integrity, develop in an all-around way, possess good professional ethics, work attitudes, codes of conduct and sustainable development ability, master internet and marketing knowledge and technologies, and be competent in e-commerce promotion, operation and customer service, so as to become international compound technical talent of "quality, management and innovation" with ideals and faith, craftsman spirits and superb skills.

Major courses:

Commodity Photography, Illustrator Graphic Design, Online Consumer Behavior Analysis, Photoshop Image Processing, E-shop Manager Practice, Network Promotion & Sales Promotion, New Media Marketing, B2B Online Trade Practice, Customer Development & Service, Cross-border E-commerce, Online Shop Visual Marketing, E-commerce Law, New Media Copywriting Creativity & Creation, Live Marketing, Business Data Analysis, etc.

School-enterprise cooperation:

By introducing real projects of enterprises such as the "Midea E-commerce Service", the "Eyas Program of Huailuoxiang Project Operation" and the "LMZ Toothpaste Online Marketing" into classrooms, the e-commerce major of our school has provided more than 1,000 students with opportunities to take over the operation, customer service, art designing, promotion and planning posts to operate real projects by making use of online customer service tools, WeChat, live broadcasting of celebrities, as well as online promotion. The students have achieved sales revenue of more than RMB 700 million for enterprises in the "Double 11" and "618" e-commerce shopping festivals.

Employment orientation:

Students majoring in e-commerce are qualified for the following posts after graduation:

Initial employment posts: broadcaster, e-commerce specialist, network promotion specialist, online customer service, etc.

Further development posts: e-shop manager, e-commerce supervisor, e-commerce platform operation supervisor, etc.

Extended posts: internet entrepreneurship.